AD: Tyler Pena | CW: Jessie Merriman
Taste that could only come from royalty.
Insight: High quality butter not only elevates your cooking and baking, it elevates your happiness.
Eating Kerrygold butter could only be described as a luxurious experience. Every taste of Kerrygold brings with a rich, creamy texture with a subtle nuttiness that is just to die for. How can a butter be this good? The answer: the cows. Kerrygold cows are treated with the utmost regality so that they may live the happiest lives possible. The result being a butter so good that it truly could not have come from anywhere but royalty.
Print
Television
PR Stunt
Kerrygold will launch the Dignifying Dairy Initiative that will aid struggling dairy farms in America and spread the taste of royalty across the United States.
Kerrygold will purchase and/or fund these struggling farms and make them a paradise for cows, just like Kerrygold Farms.
Phase One
The release of a new limited edition foil packaging with a royal, wax seal enclosing the back.
Inside the foil, there will be an official "Royal Decree" from the livestock of Kerrygold Farms.
Phase Two
Announcement of initiative via social accounts in collaboration with National Dairy Council.
Phase three
Full rollout via social media and full page magazine ads.
