AD: Tyler Pena | CW: Andrew Pena
Crafting the Future of Fixit
Insight: Only 48% of Gen Z adults are confident in being able to maintain a home
The thought of fixing things yourself can be a daunting one. Moreover, the idea of maintaining and fixing the place you live can seem downright impossible.
As older Gen-Zers and younger Millennials begin to enter full-on adulthood, they must now focus on becoming self-sustaining and will have to tackle life’s constant repairs all by themselves. Craftsman is here to alleviate these worries with its user friendly experience and dedication to building “Future Fixers” one at a time.
Experiential
Welcome to Craftsman Hall
For Students. Built By Students.
Social Activation
Crafting a community
of #FutureFixers.
YouTube TV Partnership
A Youtube TV exclusive that will chronicle the Craftsman Campus Experience.
This HGTV style reality show, featuring famous "fixit" personalities, will follow the students as they build their student center with the help from Craftsman Experts. At-home watchers will also also get to learn from these Experts in hopes they begin their own "Fixer" journeys in the future.